Wild!

[daphnep]

So Dove, makers of the "we use real women in our body lotion ad" has this website, and on it they have this film.

If you've got tha speedy intarnets and all the plug-ins, you can see it at:

http://www.campaignforrealbeauty.com/flat4.asp?id=6909

Go to "Evolution Film", click "watch the film."

It shows, in quick time-lapse set to music, the model enter the studio as-is, get all made up and brushed and curled and sprayed and such, before the photo shoot, and THEN they show the Photoshopping that happens to the photo afterwards...and I'll just say "Wow. Oh, wow!"

I mean, I am the biggest Photoshop fan there is, and love to just play with it and figure things out, and I've watched that film six times now trying to see, quickly as they show it, just what tools they're using and what they're using them to do. I love it!

I mean, I know their point is that "even the models don't really look like that!", but come on, I already know that. Anybody who's sat front-row at a fashion show has seen a little jiggling cellulite and realizes that cameras do lie. It's nitty gritty of "how they do that" that really fascinates me.

I am also a big fan of "picking out the crappy photoshop jobs in ads and on fashion magazine covers" (Cosmopolitan is the biggest offender, with the most clumsy graphics department, I'd say), so I'm happy to give credit to the folks who do it well. And now, I feel like going to piddle around with Photoshop some more...

Comments

[vyus.livejournal.com]

wow. i mean, i'm aware that's what they do, and it's great when celebs make comments like "those aren't even my boobs" on talk shows or whatnot in reference to some way they've been portrayed.

but just having it played out in a few seconds, that really emphasizes it.

[evilegg.livejournal.com]

I think it was Drew Barrymore who got really pissy about being airbrushed thinner for the Charlie's Angel's posters, and now she just signed with Cover Girl.
I guess she "came around".

[daphnep.livejournal.com]

Money'll do that to you. You just need the right amount.

[audacity1908.livejournal.com]

I'm a Photoshop geek too... I wish I had more time to play around with it like I use to... *damn Quantitative Methods!* LOL

[benlinus.livejournal.com]

Oooo. I'd use a body lotion made of real women. They're soft.

[daphnep.livejournal.com]

Keyboard, meet Coffee. Coffee...keyboard.

[eyelid.livejournal.com]

you kind of wonder why they even bother starting with a person at that point.

[daphnep.livejournal.com]

Can you imagine being the model? She could point to that billboard, say "hey, that's me" and someone could conceivably say "Really? No way!"....looking straight at her.