Missoni made a line of clothing and home goods for Target, which launched yesterday, flooding the stores and crashing their website. Within hours, the goods were on Ebay, for much more than Target was offering them for, and some of the items for sale on Ebay at elevated prices aren't even sold out on Target.com, yet. Most things are, though...so I guess the few remainders will be, soon.

I'm sort of disappointed, but a little more amused. I had seen the preview for items and wasn't that impressed. I thought maybe I'd get a scarf or two, but for the most part, as a long-time Missoni fan, I thought it was obviously a "downmarket" line of products. The whole beauty of the fashion house, to me, is that they're really attentive to their fibers and textiles and dyeing processes, so they come up with very subtle and amazing color combinations. The items I saw on the Target preview (and indeed, as they appeared) seemed visibly "cheaper". Instead of carefully gradated dye colors in the knits that create zig-zags, they just decided to do "a Missoni-esque zig-zag." As if the zig-zag alone is enough. To me, that seems to reduce the whole artistry of the line.

Take this photo, for example, from yesterday's brand launch:





The woman on the left is wearing Missoni. The woman on the right is wearing Missoni for Target.

To me, the difference is obvious. The Target line seems to be created for someone who wants the name brand, more than the actual style or fashion. The stripe pattern becomes just a name emblazoned over the item. I know there are a lot of customers out there who buy into this (the people who want the Tiffany blue box as much as any jewelry that comes inside of it, for example, or the ones who prefer a tee-shirt that clearly says "Chanel" on front to a nicely tailored Chanel suit, etc.) so it's inevitable that many of these more cheaply-made items will sell on Ebay for more than their upscale counterparts. The Target designs, among a certain demographic, will be more recognizable than the more elusive pieces, because they've been more heavily advertised, and then memorized.

Which I guess is actually good for me, because maybe now it'll be easier to score on something better, if I keep an eye out...
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